With the recent rise of floodwaters in the San Francisco Bay Area, it was inevitable that the entrepreneurial spirit of the city would find a way to get involved. Uber, no stranger to controversy, has drawn fire for their latest offering, a ride sharing service they’ve dubbed “U-Boats”. Marketed towards the affluent and stranded, Uber’s boat service has been plagued with problems since its launch. “My shoes got wet!” tweeted one user hailing from the Marina. Another posted to Yelp, “I got seasick and my driver used salty language.”

Uber’s response has been measured. “While we understand that there may be a few bad apples out there, we’re confident that our service will overcome these setbacks.” In fact, their offering has already proven more successful than their competitors. Lyft’s floodwater ride sharing services involved little more than driving cars with giant eyeptaches over one headlight, and was met with both flooded engines and legal woes. Sidecar’s rubber rafts and inner tubes fared little better. “Uber does seem to be coming out on top with this one,” noted one tech industry analyst, “but women should think twice before boarding an Uber boat. Because of the implication.”